Acquiring customers is something that can be extremely tough to accomplish in any business, especially Startups who are building demand with no name recognition. Startups and other types of companies all across the world are continuing to grow in numbers. Generating demand for your service and/or product is extremely important in order to drive both the interest, momentum and the customers that you will need in order to get past surviving and onto thriving.
Demand generation, simply defined, involves helping your prospective customers see the need for your product to solve a pain. This essentially shows all of them a problem that they face and provides your brand as a solution to that problem.
There are all sorts of different strategies that are involved with helping to make something like this happen. Here are four of the best that you can utilize to help boost your own market share for your particular product and/or service.
Offer Free Reports
These are great methods to help create more demand for what you’re offering. By creating a tool that generates detailed reports for individuals to view, the chances are great that they will be curious to see exactly how your product works and will want to test it out for themselves. They will simply visit your website, provide basic contact information, verify their preferred social media page, and a free report will be generated for them.
Share Different Guest Posts
Doing this will garner a great amount of exposure for your company, and by creating articles for other websites, you’re also actually allowed to mention the name of your own company at least a couple of different times. Whenever these other websites share the content that you write, it will lead to even more exposure for you as well. Of course, the only downside is that it can take a long while for you to get enough credibility to get access to some of the larger, more well-known websites.
Post on Social Media
“Social marketing is now a 24-7 job.” – Gary Vaynerchuk This is perhaps one of the best ways to get the word out about your product and/or service that you’re offering. Utilizing the right strategy will get you and your company a decent following on social media and will make your followers a lot more aware of what it is that you’re supplying. In return, this will increase overall demand.
Let me know what is working for you as you build demand for your product. Let’s get better, together.
Share Free Resources With Customers
People love receiving things for free, such as eBooks, webinars, and toolkits that will provide them with a lot of information. Providing value with no strings attached with these types of resources in terms of your business can result in more people becoming interested in what you offer and associating with your brand, which can lead to an increase in demand as a result.