In movies we often see people lost in the desert and the inevitably come upon a mirage, an optical illusion of water. This is caused by the heat reflection on the sand or the road.
Reason gives way to this false hope and people are driven toward their ultimate doom.
Building a company, a team, an organization or a church can often feel like a long walk in the desert and on this journey we can be tempted to fix our gaze on things way out in the distance.
This can be helpful if it is a mile marker that marks that you are on the right path. If it looks like it’s your solution, it is probably a mirage.
If you are not careful, this will become a fixation.
Here is what it sounds like…
“If we can Only Get…
- The Next Round of Funding
- That Executive
- A New Building
- That Next Client
- That Merger
then we will be all set.”
The Truth is a Mirage, no matter how tempting, is just another pile of sand. There is no silver bullet for building an impactful company.
Success looks like waking up every morning, putting the right people in the right places, focusing on your top priorities, working your butt off, honestly assessing, getting smarter and then waking up the next day and doing it al over again.
The quick fix is sexy but the quick fix is a mirage, so stop focusing there and don’t let others do it either.
Focus on your Vision, your Fundamentals, the Value you provide and your processes that will get you there.
Impactful companies and team are built by providing value. They attract and focus on hiring and developing great people and building great products. They do it day in a day out.
Keep your focus on the things that really matter, make tough decisions, keep your good people with you and stay out of the desert.